I am obsessed with the styling and photography of the i gigi general store catalogue. It is so dark and moody while still be cozy. I certainly want to go to the store one day which seems like it is beautifully styled as well. Located in East Sussex, England, they have a general store, men's shop and café with a women's boutique down the street.
What do you think? Any ideas on how to get moody photos like these?