shop: i gigi

I am obsessed with the styling and photography of the i gigi general store catalogue. It is so dark and moody while still be cozy. I certainly want to go to the store one day which seems like it is beautifully styled as well. Located in East Sussex, England, they have a general store, men's shop and cafĂ© with a women's boutique down the street. 

What do you think? Any ideas on how to get moody photos like these?

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